Yamaha Nouvo (2002)

Michael Owen Yamaha Nouvo

Michael Owen became the face for Yamaha’s new automatic motorbike,¬†Yamaha Nouvo. Owen fronted the campaign for the Thai company which was promoted in Asia in 2002.

Tomotaka Ishikawa, president of Thai Yamaha Motor, said Owen was considered the “best value” for Yamaha’s new initiative as he enjoyed superstar status in the region. “It is the right time for us [to launch the Nouvo] as soccer is very hot here,”