Lucozade Sport (2002 – 2003)

Michael Owen Lucozade

Owen appeared in 2 TV adverts and as well as lending his face to a magazine and point-of-sale promotion which gave consumers the opportunity to win a training session with him and the chance to win £50,000. Retail outlets were also given an incentive to push the campaign in stores, the outlet which saw the most sales would also win a spot at the training event with Michael.